We sell confidence.
Confidence that your show will grow,
that it will earn its place in your brand and business,
and that the people who find it will stay.
“A stellar team that has supported the growth of our podcast, but also me as a host.”
When you get better, the show gets better, and so does every piece of content that comes out of it, because all of it traces back to how you showed up in the room.
Better content travels further. People stay, and staying is how trust and growth get built.
Most teams hand you clips and show notes and call it done. We listen to every episode and read the numbers behind it. Where attention held and where it dropped. The questions you asked, and the ones sitting right there unasked.
Retention is what we watch hardest, because views only tell you that people arrived.
“When they see me as a new patient, almost all of them tell me, I’ve been watching your YouTube videos. And so when they come in, they already kind of feel like they want to be where they are.”
If you want a team that edits and hits publish, we are not it. There are plenty who do that well, and cheaper than us.
We only take on shows we believe in, because the honesty only works when the belief behind it is real. We become your biggest fans, and that is exactly why we will tell you what is not working.
We work with a small number of hosts at a time, because the work is hands-on and we want the bandwidth to give you our all. The show you are capable of is already in there.
We are the ones who can hear it first.
“If you want to run a world-class podcast, Kurtis is your guy.”
You can't see your show from inside it. Tell us what's bothering you, and our producers, editors, and video content creators review one episode and everything built around it. You get what's working, what's quietly costing you listeners, the fixes that matter most, and an honest answer to your question. Then forty-five minutes with Kurtis to agree the next steps.
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A coach for you and your team, every month. One audit gives you the fixes. What it can't tell you is whether they landed. Every month we review one episode and its assets, read your numbers across Apple, Spotify, and YouTube, and carry what we learned last month into this one. The ground keeps moving, so you get the changes that matter now: a written report your team can act on, then 45 minutes with Kurtis to agree what you're working on next.
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Everything in the Refinement Review, across every episode and every asset you publish, up to five a month, with a team in your corner between calls. Every episode, clip, title and thumbnail is read against your Apple, Spotify, YouTube and Shorts numbers, so you and your team can act on what's working and pivot fast when something isn't. Watching everything shows you what you keep doing: the habits that cost you listeners, and the moments that could become your signature. Coaching runs across the whole month, not one episode. And there's nothing to submit: share your Drive once and we work from there.
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We produce the show. We develop the host. Four fully edited audio and video episodes a month, recorded remotely, with three short form clips each, and every title, description, caption file, and graphic, published across every platform. Every episode is reviewed by everyone on our team who touches it, and the coaching gets specific. We show you the exact four minutes where you lost them, and what the retention did. The Insight Engine turns that into actionable steps, and a monthly strategy call with Kurtis turns it into direction.
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Get your free score →We partner with a small number of founders and hosts. Here is what they say.
“Kurtis has been an exceptional podcast producer, leading a stellar team that has supported the growth of our podcast, but also me as a host. He's a full-service partner who goes the extra mile to make sure the mission and message stay aligned and amplified. A genuinely collaborative soul.”
“Kurtis is an outstanding media expert. He helped us get our podcast up and running on all platforms, worked with me to suggest equipment, made sure all my settings were correct, and has always been there to help us troubleshoot any technical difficulties. If you want to run a world-class podcast, Kurtis is your guy.”
“Kurtis has helped me realize my big dream of creating, launching, and maintaining my own podcast. With his great knowledge, experience, and especially humour, he has been there for me all the time.”
“He's incredibly skillful at all aspects of podcast management, quality control, and editing, and has helped grow our high-level clients' podcasts through his strategic advice and show management. He treats podcasts like his own, handling them with care and an edge of refinement, always going the extra mile for every client he takes on.”
At its core, Podcraft Alchemy is Kurtis Goodwolf, Kian Bahrami and Brandi Cole.
Hover over each photo to read more.
Kurtis has spent twenty-five years in music, sound and performance. His first podcast gig was editing Ben Greenfield's show, and he's since worked with shows including JJ Virgin's Well Beyond 40 and Vishen Lakhiani's Mindvalley Show. He started Podcraft in 2020 to do the part he felt not enough agencies were doing.
He brings all of that to the Insight Engine, turning the team's reviews and the data into actionable steps. He's Irish, so the honest feedback comes with humour, and occasionally its own content warning.
Kian spent years in television in London before joining Podcraft. He handles all things video: the full episode edit, the short form clips, and the quality check before anything goes out. He brings a broadcast eye to work most podcast teams treat as an afterthought.
When he reviews episodes for the Insight Engine, he looks at what makes good content: the moments worth building on. He also supports Arsenal. Nobody's perfect.
Brandi is the backbone of the team. She leads our audio, and she keeps us true to ourselves and our mission. She sees every situation from the other person's side, and still holds the line when it matters.
When she reviews episodes for the Insight Engine, she listens for what creates an emotional response. A health and fitness professional, she knows the world our hosts are speaking into. She brings the heart, and the honesty to go with it.
The work is the same as it always was. Getting someone to their own truth and keeping them there. We read between the lines, crunch the numbers, and carry everything else, so you can stay on the part only you can do.
Yes, if you want direction above the edit. We read your episodes and your analytics, then walk you and your team through it on a call with Kurtis: how to get better clips, copy, graphics, hosting, and growth. One episode a month on the Refinement Review. Every episode on Executive Production.
Yes. Get in touch and tell us where you are, and we'll talk through what the show needs before episode one.
A small number at a time. The work is hands-on and detailed, and we want the bandwidth to give every show our all. Some hosts stay with us for six months. Some stay a year, then take what they've learned and run with it. Some stay for years.
It's where real listening meets real data. Every episode is reviewed in detail by our team, each through their own lens: as a listener, a producer, a content creator, a copywriter, and a designer. We combine those reviews with your analytics across Apple, Spotify, and YouTube, then run it all through the experience of the three people at the core of Podcraft Alchemy. What comes out is one report of actionable steps. Month after month, it tracks the patterns: what keeps working, and what keeps costing you.
Yes. But we're not for every show, and we'll be the first to tell you. If we don't think we can help, we'll say so. We've even told people they don't need a podcast at all.
Retention and emotional response, across the audio, the video, the copy, and the graphics. Keep someone watching and make them feel something, and they're far more likely to like, subscribe, save, and share it with a friend. That's how a show grows by word of mouth.
On Full Production, we produce the clips, captions, and copy, and tell you where each piece goes and when. Your team posts, because they know how your audience talks. We don't run paid ads or manage social accounts.
Yes, and we'd like to talk. We produce video podcasts only, and here's why. Apple Podcasts and Spotify both play video episodes now, alongside YouTube. And every short-form clip on Instagram, TikTok and YouTube Shorts has to come from video. Without it, a clip is a still image with a waveform. If you're audio only, or about to launch, we'll show you what adding video would do for your show and what it takes to get set up.
Yes, in places, as support. The production is human-led: the audio, video, copy, graphics, coaching, and frameworks all come from experience. AI can guess what will grab attention and hold it. Only human eyes, ears, and a heart can actually feel something.
The Podcast Insight Audit is one-off. The monthly offers have a three-month minimum. After that, give notice by the 1st of the month, and that month is your last.
You do. Everything we produce for your show is yours: the episodes, the clips, the artwork, the channel. Our frameworks, templates, and SOPs stay with us. We have to keep something.
Whether you already have a show or you're still working out what it should be, fill in the form if you want to talk to us about what we could do with you. Tell us about you, your show, and what you're trying to build. We'll read it properly and come back to you within three business days.